WatchlistBrief — Client Media Monitoring for PR Agencies
Why This is an Opportunity
Small entertainment PR shops can't afford Meltwater or Cision but still need to show clients where their content is getting traction. This is a focused scraping + digest tool that's way simpler than general media monitoring.
Key Pain Points
- •Googling your client's show title every morning and hoping you don't miss coverage
- •Enterprise media monitoring tools cost more than the entire PR retainer for a small client
- •Manually building coverage reports in Google Docs by copying and pasting links
- •No way to quickly show a client 'here's everywhere your show was mentioned this week'
Original Discovery
Entertainment PR agencies need to track when their clients' shows, movies, or books are mentioned in reviews, rankings, or recommendation lists. WatchlistBrief lets you set up monitoring for specific titles, then generates a weekly email digest showing where those titles appeared across major review aggregators and social buzz — without the $500/mo media monitoring tools.
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