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TastingLog

Why This is an Opportunity

Untappd proved people will religiously log drinks, but it's beer-only and social-media-heavy. A cross-beverage tasting journal that focuses on the personal data and flavor discovery angle (not check-ins and badges) hits a passionate niche that loves to geek out.

Key Pain Points

  • You tried an incredible natural wine two months ago and now you can't remember what it was called
  • Untappd is beer-only and Vivino is wine-only — there's nothing for people who nerd out about ALL beverages
  • Your tasting notes are scattered across Notes, photos of labels, and texts to friends
  • You want to remember what you like (fruity, high acidity, light roast) but have no way to see your own patterns
Market Opportunity
Consumer Beverage Discovery, Rating & Tasting Journal Apps Market
Current Size (2026)
$0.5B
Projected (2036)
$1.9B
CAGR
14.9%
This market is projected to grow 300% over the next 10 years, reaching $1.9B by 2036.

Original Discovery

Craft beer nerds, wine enthusiasts, and coffee snobs all keep tasting notes somewhere — usually in Apple Notes or a forgotten spreadsheet they started in 2019. TastingLog is a beautiful, opinionated tasting journal for beverages. Pick your drink type, rate on specific axes (acidity, body, sweetness, etc. — different per category), snap a photo of the label, and build your personal flavor profile over time. Your public profile becomes a shareable 'palate resume.'

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