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TasteGraph

Why This is an Opportunity

People already do this manually with tier lists and iceberg memes — this just makes it beautiful and interactive. Viral by design (shareable output), fun to build (drag-and-drop canvas, visual generation), and taps into the 'taste as identity' trend.

Key Pain Points

  • Your 'favorite movies' list on Letterboxd doesn't capture the nuance of your actual taste
  • You want to find people with similar taste but algorithms only surface mainstream overlap
  • Tier list makers are ugly and don't let you express dimensions beyond 'good to bad'
  • There's no shareable visual that captures your cultural identity the way a Spotify Wrapped does for music
Market Opportunity
Social Identity & Cultural Taste-Sharing Platform Market (Personality Visualization, Shareable Profile Widgets & Taste-Based Social Discovery)
Current Size (2026)
$0.8B
Projected (2036)
$4.3B
CAGR
17.6%
This market is projected to grow 408% over the next 10 years, reaching $4.3B by 2036.

Original Discovery

People who are really into movies, music, or books have incredibly specific taste but no good way to show it off or find people with similar vibes. TasteGraph lets you build a beautiful, shareable visual map of your cultural taste — drag and drop your favorites into a 2D space (mainstream↔obscure, emotional↔cerebral), and it generates a gorgeous taste profile you can put in your dating profile, Twitter bio, or portfolio. It's a personality test but based on the stuff you actually love.

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