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SplitTest Kitchen

Why This is an Opportunity

Food content is massive and recipe creators are always tweaking — but they're flying blind on what their audience prefers. This is a genuinely novel angle that food bloggers would share like crazy because the polls themselves are engaging content.

Key Pain Points

  • You post a recipe and people say 'loved it!' but you have no idea if the alternate version you tested would've been better
  • Recipe comments are a wasteland of 'I substituted everything and it was terrible' — no useful signal
  • Food bloggers iterate on recipes but have no structured way to capture what works and why
  • There's no engaging way to involve your audience in recipe development
Market Opportunity
Food Creator SaaS Tools & Recipe Content Optimization Platform Market
Current Size (2026)
$0.2B
Projected (2036)
$0.8B
CAGR
16.8%
This market is projected to grow 372% over the next 10 years, reaching $0.8B by 2036.

Original Discovery

Food bloggers and recipe creators have zero idea which version of their recipe people actually prefer. SplitTest Kitchen lets you publish two versions of a recipe side-by-side (like 'butter vs. oil in brownies'), readers vote and leave notes, and you get real data on what your audience actually likes. It's A/B testing but for cooking.

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