SplitCrit
Why This is an Opportunity
This is the kind of tool where the build itself is satisfying — real-time vote tallying, drag-and-drop uploads, slick comparison UI. And every designer and agency owner has lost hours to 'which version?' chaos in Slack.
Key Pain Points
- •Stakeholder feedback on visual options is scattered across Slack, email, and random Google Doc comments
- •You can never tell if the CEO actually looked at both options or just replied to whichever was on top
- •Three weeks after a decision, someone asks 'why did we go with that logo?' and nobody can find the thread
- •Polling in Slack with emoji reactions is janky and doesn't let people explain their reasoning
Original Discovery
Creative teams and design agencies spend FOREVER going back and forth on visual options — 'do we like version A or B?' buried in Slack threads and email chains. SplitCrit lets you upload two (or more) versions of anything — logos, landing pages, ad creatives, color palettes — and send a clean voting link to stakeholders. Live results, comment threads per option, and a shareable 'decision record' so nobody asks 'wait, why did we pick that one?' three weeks later.
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