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Spaced repetition reading app for kids to learn to read

Why This is an Opportunity

This custom opportunity targets consumers. Target Audience: Parents with toddlers who are ready to read. Solution will be affordable for most parents, though higher income parents in US are most likely customers. Key Pain Points: 1. Hard to teach kids to read 2. Existing solutions too expensive 3. Kahn academy only starts at elementary and is not modern with spaced repetition This represents a education opportunity with clear demand from the target market.

Key Pain Points

  • Hard to teach kids to read
  • Existing solutions too expensive
  • Kahn academy only starts at elementary and is not modern with spaced repetition
Market Opportunity
Early Childhood Reading Software Market
Current Size (2025)
$2.5B
Projected (2035)
$6.0B
CAGR
0.1%
This market is projected to grow 142% over the next 10 years, reaching $6.0B by 2035.

Original Discovery

Current Situation: Parents need a simple way for their kids to learn to read. Right now there are books and solutions like Mentava but most are way too expensive. Kids are capable of learning with the right technology. Spaced repetition works. Why This is Painful: It's a lot of work, but parents may not want to delay it until school. They need a way now. Who Experiences This: Parents with toddlers. Existing Solutions & Their Problems: Mentava is there but way way too expensive.

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