Social Media Content Expiration and Evergreen Recycling Queue
Why This is an Opportunity
Social media scheduling tools handle future posts well but don't manage content lifecycle — specifically the distinction between evergreen content that should recirculate and time-bound content that should die. Buffer and Hootsuite don't have native 'recycle this post every 90 days' functionality at their lower tiers, and most small teams don't use enterprise tools that offer this. The solution is a content library CRUD app: each entry has text, tags, an evergreen/expiring flag, and a last-shared date. A queue view surfaces evergreen posts whose cooldown period has elapsed, ordered by longest-since-shared. Expired posts are automatically hidden. No publishing integration needed — just a queue that tells the social media manager what to post next.
Key Pain Points
- •High-performing evergreen posts get shared once and then buried in a content spreadsheet, never to be reused
- •Time-sensitive posts (event promos, seasonal content) accidentally get reshared months later because there's no expiration mechanism
- •Manually scrolling through hundreds of past posts to find candidates for resharing takes 1-2 hours per week
- •No visibility into which evergreen posts haven't been shared in 90+ days and are due for recycling
- •Content calendars focus on new posts and completely ignore the backlog of proven content that could fill gaps
Original Discovery
Social media managers maintain libraries of evergreen posts — tips, quotes, product highlights, testimonials — that should be periodically re-shared. But there's no lightweight system for managing this rotation. Posts get shared once and forgotten, or manually re-queued every few months by scrolling through old content spreadsheets. Meanwhile, time-sensitive posts (event promos, seasonal offers) need to automatically expire so they're never accidentally reshared. A content library where each post is tagged as 'evergreen' or given an expiration date, with a recycling queue that surfaces evergreen posts ready for re-sharing based on configurable cooldown periods, would keep feeds active without the manual curation grind.
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