Social Media Campaign Heatmap Generator
Why This is an Opportunity
Currently, social media managers face the challenge of manually collecting and analyzing engagement data, which is time-consuming and prone to errors. A simple heatmap analytics tool could be developed to visualize this data, allowing users to easily identify patterns in engagement and optimize their posting schedules.
Key Pain Points
- •Manual tracking of engagement times through screenshots is inefficient and error-prone.
- •Analyzing the best times to post without visual aids is challenging and often inaccurate.
- •There is a lack of visual representation to easily interpret engagement data.
- •Consolidating engagement data across multiple platforms is difficult without a centralized tool.
Original Discovery
Social media managers on TikTok often resort to manually tracking engagement by taking screenshots and using hashtags to guess optimal posting times. This process is cumbersome and lacks precision. An app that generates heatmaps based on historical engagement data input by the user could streamline this process, offering a visual representation of peak engagement times.
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