RunBack
Why This is an Opportunity
Returns are the most hated part of running a small online store, and most Shopify return apps are bloated and expensive. A focused, beautiful returns page that also gives you data on WHY things come back is genuinely useful and very buildable.
Key Pain Points
- •Manually processing every return through email like it's 2005
- •No idea which products get returned most or why — you're flying blind on quality issues
- •Customers get frustrated waiting 3 days for a return label and leave angry reviews instead
- •Existing return management tools cost $100+/mo and are built for enterprise, not a 2-person brand
Original Discovery
For small e-commerce brands drowning in return requests via email. RunBack gives you a branded self-service returns portal — customers enter their order number, pick a reason, and get a return label or store credit offer. The store owner gets a clean dashboard of return reasons and can spot product issues before they tank their reviews. Turns a painful process into a retention opportunity.
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