ROI Calculator for Digital Advertising Agencies
Why This is an Opportunity
Spreadsheet-based ROI calculations are slow and risky. This tool offers a standardized approach, enhancing accuracy and presentation in client pitches.
Key Pain Points
- •Manual spreadsheet calculations take too long.
- •Errors in projections can affect client trust.
- •Each client requires a unique ROI model.
- •Changing campaign inputs often requires recalculating.
Original Discovery
Digital advertising agencies often pitch clients using various ROI models, fine-tuning each to match client expectations. Using spreadsheets is cumbersome and prone to error. A dedicated calculator app that inputs client variables and generates accurate ROI predictions would streamline the proposal process.
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