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RackRat

Why This is an Opportunity

The cocktail hobbyist community is massive, passionate, and spends real money — and "what can I make with what I have" is the #1 question on r/cocktails. The skill-tree / unlock mechanic makes this genuinely fun to use, not just useful.

Key Pain Points

  • You buy a bottle of Chartreuse for one recipe, use it twice, and it sits on your shelf for three years
  • You Google 'cocktails with mezcal and Campari' and get 50 blog posts with life stories before the recipe
  • You have 30 bottles and no idea you're one ingredient away from 15 new drinks
  • Cocktail recipe apps don't care what you actually own — they just show you everything and let you feel inadequate
Market Opportunity
Home Cocktail & Recipe Management App Market (Cocktail Hobbyist Digital Tools)
Current Size (2026)
$0.5B
Projected (2036)
$1.8B
CAGR
13.3%
This market is projected to grow 248% over the next 10 years, reaching $1.8B by 2036.

Original Discovery

For home bartenders and cocktail nerds who are tired of buying bottles for one recipe and watching them collect dust. RackRat lets you inventory your bar, then shows you every cocktail you can make right now, what you're one bottle away from unlocking, and which bottle purchase would unlock the most new drinks. It's like a skill tree for your liquor cabinet.

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