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PostMap — Content Calendar Specifically for Video-First Creators

Why This is an Opportunity

Notion templates try to do this but require tons of setup and break when you want a real calendar view. A purpose-built pipeline calendar for video creators is surprisingly missing.

Key Pain Points

  • Your content calendar shows publish dates but gives zero visibility into which videos are stuck in editing or waiting for captions
  • You've rebuilt your Notion content tracker four times and it still doesn't show you what you need at a glance
  • Batch filming means you have 10 videos at different stages and no way to see the bottleneck
  • Your VA or editor needs to know what's ready for them but you're manually pinging them every time
Market Opportunity
Creator Economy Content Workflow & Production Management Software Market
Current Size (2026)
$0.8B
Projected (2036)
$3.5B
CAGR
15.2%
This market is projected to grow 312% over the next 10 years, reaching $3.5B by 2036.

Original Discovery

Video creators don't just schedule posts — they manage a pipeline of film, edit, caption, thumbnail, publish, and repurpose stages per video. Generic calendars treat every post as a single event. PostMap gives each video its own card with stage tracking (filmed → edited → captioned → thumbnail done → scheduled → live) and a calendar view that shows your actual publishing pipeline, not just go-live dates.

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