Phantom Menu
Why This is an Opportunity
The 'secret menu' thing is already a massive cultural phenomenon (In-N-Out, Starbucks, etc.) but small restaurants have no tool for it. This is delightful to build because the UX should feel exclusive and moody, and restaurants would love having a digital velvet rope.
Key Pain Points
- •Your chef made something amazing off-menu but there's no way to tell your best customers without a full social media post
- •Secret menus exist as word-of-mouth folklore — there's no clean way to actually publish and update them
- •Restaurants want to reward regulars but loyalty programs feel corporate and lame
- •Limited-run dishes sell out before regulars even hear about them because Instagram's algorithm buried the post
Original Discovery
Restaurants and pop-ups run secret menus, limited drops, and off-menu specials but have no good way to share them with their loyal regulars without blasting social media. Phantom Menu lets a restaurant create a private, shareable menu page for their inner circle — think a password-protected or link-only page with tonight's specials, secret items, or 'regulars only' dishes. Customers feel like VIPs, restaurants build loyalty without discounting.
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