Marketing Campaign Localization Coordinator for Global Brands
Why This is an Opportunity
The manual coordination of localized marketing efforts leads to delays and mistakes. Centralizing all necessary information into one streamlined tool simplifies coordination and accelerates time-to-market for campaigns. A CRUD interface with file upload and comment features would suffice.
Key Pain Points
- •Manual coordination across spreadsheets is inefficient
- •High potential for mistakes and delays
- •Email communication lacks structure and traceability
- •Existing tools don't cover localization needs
- •Coordination process restricts campaign agility
Original Discovery
Global marketing teams often localize campaigns to accommodate regional differences, currently a manual process involving numerous spreadsheets and email communication. A tool that coordinates assets, translations, and feedback in one place would increase efficiency and decrease the time taken to launch localized campaigns.
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