Internal Changelog Digest Builder for Non-Technical Stakeholders
Why This is an Opportunity
The fundamental workflow problem is that technical deployment information needs human curation before it's useful to non-engineers, but there's no purpose-built tool for this curation step. PMs are the translation layer, and they do it in an ad-hoc way every week. The solution: paste raw commit messages or deployment notes into a form, tag each with audience (sales/CS/exec/all), add a human-readable summary per entry, and generate formatted digests per audience. Optional: email each digest to a configured distribution list via Resend. Pure form-based CRUD with simple filtering and markdown output.
Key Pain Points
- •Product managers spend 1-2 hours every Monday translating technical deployment logs into stakeholder-friendly updates
- •Sales teams learn about new features days or weeks late because the internal communication pipeline is manual
- •Customer success has no reliable way to know which bug fixes shipped for accounts they're managing
- •The same information gets rewritten in different formats for different audiences with no reuse
- •When the PM is on vacation, internal release communication simply doesn't happen
Original Discovery
Product managers at B2B SaaS companies have a recurring Monday morning chore: read through the weekend's deployments and commits, figure out what's customer-relevant, and write a digest for the sales team, customer success, and executives. Sales reps need to know about new features they can pitch. CS needs to know about bug fixes affecting their accounts. Execs want a high-level summary. Currently this involves reading raw commit logs, Slack deployment channels, and Jira, then manually writing three different Slack messages. A simple app where PMs curate entries from raw technical input and generate role-specific digests would automate the translation layer.
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