Influencer Collaboration Brief and Deliverable Tracker for DTC Brands
Why This is an Opportunity
Influencer marketing at the micro/mid-tier level is operationally messy because each collaboration has 6-8 discrete steps, and brands manage dozens simultaneously. Enterprise influencer platforms like Grin or CreatorIQ are expensive and overkill for small DTC teams. The gap is a lightweight operational tracker — not a discovery tool or payment platform, just a way to manage the logistics pipeline. Each collaboration is a database record with status fields for each stage (brief sent, product shipped, content due, draft submitted, approved, published, link logged). Kanban or table view. Email reminders for approaching deadlines via Resend. Pure CRUD with status tracking.
Key Pain Points
- •Tracking 30+ influencer collaborations in a spreadsheet means constant scrolling and missed deadlines
- •No automated reminders when an influencer's content submission deadline is approaching — someone has to manually check dates daily
- •Product shipment tracking is separate from content tracking, so there's no single view of where each collaboration stands
- •When an influencer posts, someone has to manually find the URL and paste it into the tracking sheet before it gets buried in their feed
- •Existing influencer platforms cost $500-2000/month and include discovery features the brand doesn't need — they just want operational tracking
Original Discovery
Direct-to-consumer brands running 10-50 influencer collaborations per quarter juggle an absurd amount of logistics: sending briefs with brand guidelines, tracking who's received product shipments, monitoring content submission deadlines, reviewing drafts, confirming posting dates, and logging post URLs for performance tracking. Most of this lives in a single massive spreadsheet that becomes the team's full-time job to maintain. A structured collaboration tracker where each influencer engagement has its own card with brief details, shipment status, content deadline, draft review, and published link fields would turn a spreadsheet nightmare into a manageable pipeline.
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