HotSwap
Why This is an Opportunity
Real A/B testing tools are expensive and complex. Most small shop owners just change stuff and guess. A simple test journal with before/after tracking fills a genuine gap at a price point they'd love.
Key Pain Points
- •You changed your product photo and price on the same day and now you have no idea which one moved the needle
- •Proper A/B testing tools cost $200+/mo and require developer setup — way overkill for a small shop
- •Your 'testing' process is changing something, vibing it for a week, and then forgetting what the old version even was
- •You've accidentally reverted a change that was working because you lost track of what you'd tested
Original Discovery
Small e-commerce brands constantly test product photos, descriptions, and prices but track results in a chaotic mess of screenshots and Notion pages. HotSwap is a clean A/B test journal — log what you changed, when, and what happened to sales. No complex integrations, just a manual log with nice charts that finally answers "did that new hero image actually help or did I imagine it?"
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