HookScore — First-3-Seconds Analyzer for Video Creators
Why This is an Opportunity
Creators are already tracking this in spreadsheets or Notion tables — this just makes it a purpose-built tool with actual charts. Pure CRUD with a lightweight analytics dashboard.
Key Pain Points
- •You KNOW your hooks matter more than anything but you have no systematic way to compare them
- •Scrolling back through 200 videos on YouTube Studio to spot patterns in retention graphs is insane
- •You keep a messy Google Sheet of hook ideas but never connect them back to actual performance data
- •Every guru says 'test your hooks' but gives you zero tooling to actually do it
Market Opportunity
Creator Analytics and Video Performance Optimization Tools Market
Current Size (2026)
$1.8B
Projected (2036)
$8.0B
CAGR
16.0%
This market is projected to grow 342% over the next 10 years, reaching $8.0B by 2036.
Original Discovery
YouTube and TikTok creators obsess over their hook (the first 3 seconds) but have no structured way to track which hooks work. HookScore lets you log each video's hook text, style (question, shock, story, etc.), and then paste in your view/retention stats. It builds a personal dashboard showing which hook patterns actually perform for YOUR audience.
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