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HoldMusic

Why This is an Opportunity

This is one of those 'wait, why doesn't this exist?' ideas. Every small business owner has thought about their hold music and then given up because the options are garbage. Super fun to build with audio APIs, and the freemium model writes itself.

Key Pain Points

  • Default hold music sounds like it was recorded in 1997 on a Nokia and makes your business seem cheap
  • Changing hold music on most phone systems requires calling your VoIP provider and waiting on hold yourself (ironic)
  • No easy way to add a quick 'did you know we also do X?' message without hiring a voice actor
  • Silence on hold makes callers think they got disconnected and they hang up
Market Opportunity
SMB On-Hold Messaging and Music-on-Hold Software Market
Current Size (2026)
$0.5B
Projected (2036)
$1.4B
CAGR
12.3%
This market is projected to grow 218% over the next 10 years, reaching $1.4B by 2036.

Original Discovery

Small businesses and solo consultants are stuck with the same terrible default hold music or dead silence when they put someone on hold. HoldMusic lets you generate and upload custom hold audio — branded messages, curated playlists, or even fun trivia about your business — and gives you a simple audio file or integration snippet. Make waiting not suck.

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