HoldingCost
Why This is an Opportunity
Small sellers make emotional inventory decisions because the cost of holding stuff feels abstract. Making it concrete with a daily 'bleed rate' is the kind of clever reframe that gets people to actually change behavior — and pay for the tool that showed them.
Key Pain Points
- •Having a garage full of inventory you bought 8 months ago that's quietly eating your margins
- •No idea which products to discount because you can't quantify the cost of just... sitting on them
- •Spreadsheets that track inventory quantity but not the ongoing cost of holding it
- •Thinking you're profitable on a product but forgetting it sat unsold for 6 months first
Original Discovery
Small e-commerce sellers on Etsy and Shopify have no idea how much their unsold inventory is actually costing them in storage, opportunity cost, and depreciation. HoldingCost connects to their sales data (or they paste in a CSV) and shows a live, visceral dashboard of money bleeding out daily on dead stock — with nudges like 'this item has cost you $4.20 in storage since you listed it.' It makes the invisible cost painfully visible.
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