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GreenFlag

Why This is an Opportunity

Every DTC brand wants to plaster their best reviews everywhere but manually picking and formatting them is tedious. A tool that turns review data into beautiful embeddable widgets hits a real nerve and the text-parsing build is satisfying.

Key Pain Points

  • You have 500 five-star reviews but your landing page still shows the same 3 testimonials from 2022
  • Manually reading through reviews to find the best quotes takes hours and you never do it
  • You know customers love your packaging but you can't quantify it or showcase that pattern
  • Screenshot-ing reviews and pasting them into Canva for social posts is embarrassingly manual
Market Opportunity
E-commerce Customer Review Management and Social Proof Software Market
Current Size (2026)
$1.8B
Projected (2036)
$7.3B
CAGR
15.0%
This market is projected to grow 304% over the next 10 years, reaching $7.3B by 2036.

Original Discovery

Small e-commerce brands obsess over reviews but have zero way to track what customers say they love most. GreenFlag scans your reviews (pasted in or via CSV) and builds a 'brag board' — a visual, embeddable highlight reel of your best customer praise, auto-organized by theme (fast shipping, great quality, amazing packaging). It's social proof, curated automatically.

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