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Forkable

Why This is an Opportunity

The intersection of dev culture and cooking culture is massive and weirdly underserved. The version control metaphor is immediately intuitive to the target audience and makes this way more engaging than yet another recipe box app.

Key Pain Points

  • You tweak a recipe, it turns out amazing, and you can't remember what you changed
  • Your recipe notes are scattered across screenshots, Notes app, and illegible scribbles on printed pages
  • You want to share a recipe but your version is different from the original and you can't explain the evolution
  • Existing recipe apps treat recipes as static documents — they don't understand that cooking is iterative
Market Opportunity
Digital Recipe Management & Cooking Productivity Software Market
Current Size (2026)
$0.6B
Projected (2036)
$2.2B
CAGR
13.6%
This market is projected to grow 258% over the next 10 years, reaching $2.2B by 2036.

Original Discovery

Home cooks who actually care about getting better treat recipes like code — they tweak, annotate, and version them over time. Forkable is a recipe journal where every cook is tracked as a "version," you log what you changed and why, rate the result, and over time build a personal history of how your signature dishes evolved. Fork a friend's recipe and start your own branch. It's Git for your kitchen.

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