DraftDay
Why This is an Opportunity
Content calendars in Notion/Trello require so much setup that people abandon them. A purpose-built tool with content-specific fields (publish date, platform, content type, draft link) that works out of the box fills a gap between 'spreadsheet' and 'enterprise CMS.'
Key Pain Points
- •Your content calendar is a Google Sheet that's so complex only one person understands the color coding
- •You set up a Notion content database once, maintained it for two weeks, then it became a graveyard
- •There's no way to see at a glance if you have a content gap next Tuesday across all your platforms
- •Freelance writers you work with need a simple view of what's assigned to them without access to your whole project management tool
Original Discovery
Content teams and solo creators batch-produce content but have no satisfying way to see what's in the pipeline, what's scheduled, and what's stuck in review — without paying for a full project management suite. DraftDay is a kanban board built ONLY for content: each card is a piece of content with a type (blog, tweet, video, newsletter), a status, a publish date, and a preview. It's the content calendar that doesn't try to also be Jira.
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