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DraftDay

Why This is an Opportunity

Content calendars in Notion/Trello require so much setup that people abandon them. A purpose-built tool with content-specific fields (publish date, platform, content type, draft link) that works out of the box fills a gap between 'spreadsheet' and 'enterprise CMS.'

Key Pain Points

  • Your content calendar is a Google Sheet that's so complex only one person understands the color coding
  • You set up a Notion content database once, maintained it for two weeks, then it became a graveyard
  • There's no way to see at a glance if you have a content gap next Tuesday across all your platforms
  • Freelance writers you work with need a simple view of what's assigned to them without access to your whole project management tool
Market Opportunity
Content Marketing Planning and Calendar Software Market
Current Size (2026)
$2.1B
Projected (2036)
$7.7B
CAGR
13.9%
This market is projected to grow 268% over the next 10 years, reaching $7.7B by 2036.

Original Discovery

Content teams and solo creators batch-produce content but have no satisfying way to see what's in the pipeline, what's scheduled, and what's stuck in review — without paying for a full project management suite. DraftDay is a kanban board built ONLY for content: each card is a piece of content with a type (blog, tweet, video, newsletter), a status, a publish date, and a preview. It's the content calendar that doesn't try to also be Jira.

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