Digital Marketing Campaign Compliance Checker
Why This is an Opportunity
The broken workflow is in the compliance review process. A tool with a flexible checklist structure that updates according to the latest regulations can automate checks previously done manually, ensuring consistent compliance.
Key Pain Points
- •Current process requires cross-referencing multiple legal documents
- •Existing tools don't integrate compliance checks into marketing review
- •No way to keep up-to-date with shifting regulations within the app
- •Have to consult legal advisors manually for every campaign element
- •Manual compliance verification takes days when it should be near-instant
Original Discovery
With increasing data privacy regulations, digital marketing agencies struggle to ensure their campaigns comply with all legal requirements. Manually checking each element of a campaign against updated regulations is tedious and prone to oversight. A web application that offers a compliance checklist and highlights potential legal issues can proactively assist agencies in aligning their practices.
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