CorkBoard
Why This is an Opportunity
Vivino is bloated and review-focused. Wine lovers who buy 2-4 bottles a week want a personal journal, not a social network. The photo + notes + tags model is dead simple CRUD, and the 'standing in the wine shop' use case is so relatable it practically markets itself.
Key Pain Points
- •Standing in a wine shop trying to remember if you liked that Malbec from three weeks ago or hated it
- •Vivino is overwhelming and you don't care about stranger reviews — you want YOUR history
- •You've repurchased wines you didn't like because you forgot, and skipped ones you loved for the same reason
- •Tasting notes apps assume you know words like 'tannin structure' and 'minerality' when you just want to write 'tastes like summer'
Original Discovery
For wine enthusiasts who want something between 'I liked this one' and a full sommelier database. CorkBoard lets you snap a photo of a wine label, log your tasting notes in plain human language (not pretentious wine-speak), rate it, tag the occasion, and build a personal wine journal over time. The killer feature: a 'Buy Again' list you can pull up instantly when you're standing in a wine shop staring at 300 bottles with zero memory of what you liked last month.
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