Content Repurposing Tracker for Multi-Channel Marketing Teams
Why This is an Opportunity
This solves a workflow problem where content teams know they should repurpose but lose track of what's been created from each source piece. The broken part is the tracking, not the creation — teams already have the skills, they just can't see at a glance which pieces have been repurposed where. The solution is a CRUD app: create a 'source content' entry, attach a template of derivative formats (customizable per team), and check off / link each derivative as it's completed. A simple dashboard view shows repurposing coverage rates. Basic database with a clean UI, buildable in one session.
Key Pain Points
- •Spreadsheets tracking repurposed content become unmaintainable after 20+ source pieces with 10+ derivative formats each
- •No visibility into which high-performing source content has NOT yet been repurposed for key channels
- •Team members accidentally create duplicate derivatives because there's no single source of truth for what's been done
- •Managers can't quantify repurposing velocity or identify bottleneck channels without manually counting spreadsheet rows
- •When a new channel is added to the strategy, retroactively updating every source content row in the spreadsheet is a nightmare
Original Discovery
When a marketing team publishes a long-form blog post or video, they typically need to slice it into 8-15 derivative pieces: LinkedIn carousels, tweet threads, email snippets, Instagram reels scripts, podcast show notes, and more. Right now, most teams track this in a sprawling spreadsheet with columns for each channel, status, publish date, and link — and it breaks down within weeks. A simple dashboard where you paste the source content URL, auto-generates a checklist of repurposing formats based on your channel strategy, and lets you track completion and publish links per derivative would replace the chaos.
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