Coldtype
Why This is an Opportunity
Font pairing is one of those things that eats hours of creative time and most "font pairing" sites are just static galleries. Making it brief-driven and context-aware is a genuinely novel angle, and designers are passionate enough about type to pay for something that nails it.
Key Pain Points
- •You spend 45 minutes scrolling Google Fonts, pick Poppins again, and hate yourself
- •Font pairing sites show you combinations but never in the context of actual layouts so you can't tell if they'll work
- •Clients say 'modern but warm' and you have to translate vibes into typeface choices with zero help
- •You bookmark cool fonts and then can never find them when you actually need them for a project
Original Discovery
A secret weapon for small design agencies and brand studios — paste in a client brief or mood board description, and Coldtype generates a curated shortlist of Google Fonts + variable font pairings with live previews showing them in context (hero sections, body copy, pull quotes). It's like having a type-obsessed designer friend who's memorized every free font that doesn't suck.
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