ColdOpen
Why This is an Opportunity
Agencies literally win or lose six-figure deals based on case studies, but everyone's are terrible PDFs or bland blog posts. A tool that makes them look incredible with minimal effort is an easy sell at $39/mo.
Key Pain Points
- •Writing case studies feels like homework so they never get done, and you lose deals because your portfolio is empty
- •Your best work is trapped in a Google Drive folder that no prospect will ever see
- •Designers spend hours making case study pages look good when the content is just metrics + screenshots + a quote
- •Sharing a PDF case study in 2025 makes your agency look like it's stuck in 2012
Original Discovery
Agencies and consultancies spend stupid amounts of time writing case studies that nobody reads because they're all the same boring format. ColdOpen turns your project data into punchy, scrollable case study pages with a unique visual template — think 'Stripe's documentation design quality' but for showing off your client work. Drop in the details, pick a vibe, get a shareable link.
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