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Client Content Approval Portal for Freelance Copywriters and Small Agencies

Why This is an Opportunity

The core issue is that content approval workflows between external writers and their clients are scattered across communication tools never designed for structured approvals. Google Docs comments work for feedback but don't capture formal sign-off. Email threads bury approvals. The fix is straightforward: a CRUD app where each project has a content item, each item tracks versions, clients get a magic link to review and click 'approve' or 'request changes' with comments. A simple status board shows the writer what's pending, in revision, or approved. No complex integrations needed — just forms, file uploads, status tracking, and email notifications via Resend.

Key Pain Points

  • Client says 'I approved that last Tuesday' but there's no record — just a vague email reply saying 'looks good'
  • Version confusion when a client reviews an outdated Google Doc link while the writer has already moved to v3
  • Freelancers spend 30+ minutes per week just chasing clients for approvals via follow-up emails
  • No way to show a new client a professional, branded approval workflow without paying for enterprise project management tools
  • Disputes over scope creep are hard to resolve without a clear trail of what was submitted vs. what changes were requested
Market Opportunity
Content Proofing, Approval, and Creative Workflow Software for Freelancers and Small Agencies
Current Size (2026)
$1.8B
Projected (2036)
$6.7B
CAGR
14.0%
This market is projected to grow 271% over the next 10 years, reaching $6.7B by 2036.

Original Discovery

Freelance copywriters and boutique content agencies send drafts to clients via email or Google Docs, then chase approvals through reply threads, Slack DMs, and even text messages. Revisions get lost, version confusion is constant, and there's no clean audit trail of who approved what and when. A branded client portal where writers upload drafts, clients leave inline feedback or approve with one click, and every revision round is automatically versioned would professionalize the entire handoff.

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