Clawback
Why This is an Opportunity
Every indie SaaS founder obsesses over trial conversion rates but most are flying blind. The build is a webhook receiver + scoring engine + email digest — clean, focused, and a tool you'd immediately use on your own product.
Key Pain Points
- •You check Stripe every morning hoping trials converted but have no idea which ones are close
- •High-intent trial users churn because nobody reached out during their aha moment
- •Full-blown analytics tools are overkill and expensive when you just want to know who to email
- •You end up blasting the same follow-up email to everyone instead of prioritizing the hot leads
Original Discovery
SaaS companies offer free trials and then have no idea which trial users are actually engaged vs. ghosting. Clawback is a tiny dashboard that connects to your app's database (via a simple webhook or API call you add), scores trial users by engagement signals YOU define (logins, features used, invites sent), and sends you a daily email: 'These 3 trials are hot — reach out now. These 7 are dead — don't bother.' It's a conversion radar, not a CRM.
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