Blog Content Brief Generator and Assignment Tracker for SEO Agencies
Why This is an Opportunity
SEO content agencies have a highly repeatable workflow that's surprisingly underserved by existing tools. Generic project management apps like Asana or Monday don't have fields for target keyword, search volume, competitor URLs, or internal linking suggestions — so agencies bolt on spreadsheets and doc templates. The solution is a CRUD app purpose-built for this exact workflow: a brief creation form with SEO-specific fields, a kanban board for content status, writer assignment with deadline tracking, and email notifications when pieces move stages. Simple database design, clean forms, and a board view. One session build.
Key Pain Points
- •Content briefs are copy-pasted from a Google Doc template dozens of times per month, leading to stale instructions and forgotten updates
- •Writers receive briefs via email and lose track of assignments when managing 8-10 simultaneous pieces
- •No centralized view of which client's content is on track vs. behind schedule without opening multiple spreadsheets
- •Account managers manually track word counts, keyword targets, and publish dates across separate columns that drift out of sync
- •When a writer leaves, their in-progress assignments are scattered across email threads and Docs with no clean handoff
Original Discovery
SEO agencies producing 20-50 blog posts per month for clients go through a repetitive cycle: keyword research yields a target keyword, someone writes a content brief (target word count, outline, competitor URLs, internal linking targets, meta description guidance), then assigns it to a writer with a deadline. This entire pipeline lives in spreadsheets and Google Docs templates that get copy-pasted endlessly. A purpose-built app where account managers fill out a structured brief form, assign it to a writer from a team roster, and track the piece through draft → review → revision → published would replace three separate tools.
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