BenchmarkBro
Why This is an Opportunity
Agency owners are desperate for benchmarks but the only data out there is from surveys with 12 respondents and massive survivorship bias. The anonymous comparison angle creates a viral loop — you have to contribute data to see data.
Key Pain Points
- •You have no idea if your 30% margin is great or embarrassing for a 10-person agency
- •Industry 'benchmarks' come from surveys sponsored by companies trying to sell you something
- •You set pricing based on gut feel because you can't see what similar agencies actually charge
- •Comparing yourself to agencies 10x your size in conference talks is demoralizing and useless
Original Discovery
Small agency owners have NO idea if their margins, utilization rates, or project timelines are normal or terrible compared to similar shops. BenchmarkBro lets agencies anonymously submit their real numbers (revenue per head, project margins, close rates) and see how they stack up against anonymous peers filtered by size, niche, and region. It's like Glassdoor salary data but for agency operations.
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