Benchkit
Why This is an Opportunity
Pricing is the most stressful part of freelancing and there's shockingly little real data out there. The anonymous contribution model creates a network effect, and the data gets more valuable with every submission — classic flywheel.
Key Pain Points
- •You quote $8K for a project, the client says yes immediately, and you realize you probably left $5K on the table
- •Salary comparison sites show you 'graphic designer: $65K' which tells you absolutely nothing about project pricing
- •You ask in Slack groups what people charge and get wildly different answers with zero context about scope
- •You have no idea if your rates are competitive in your specific niche vs. just 'design' broadly
Original Discovery
Micro-agencies and solo consultants constantly wonder "am I charging enough?" but salary sites are useless for project-based work. Benchkit lets you anonymously log your project rates, scope, industry, and deliverables, then see how you stack up against anonymized data from peers in your niche. It's Glassdoor but for freelance project pricing — finally, actual signal on what a brand identity package or a Webflow site redesign goes for.
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