SaasOpportunities Logo
SaasOpportunities
Back to Blog

I Found 5 SaaS Ideas Hiding in Reddit Complaints (40 Hours of Research)

SaasOpportunities Team··16 min read

Every day, thousands of people are begging for software that doesn't exist. I spent 40 hours reading their complaints.

Not skimming. Not browsing. Forty actual hours across 23 subreddits, 1,400+ posts, and hundreds of comment threads. I was looking for a very specific signal: people describing a problem, explaining that existing tools don't solve it, and — this is the key part — saying they'd pay money for something that did.

Most Reddit complaints are noise. Someone venting about a bug. Someone who hasn't Googled hard enough. Someone describing a problem so niche that the total addressable market is twelve people.

But buried in that noise, I found five complaints that kept appearing again and again, across different subreddits, from different types of users, over months and sometimes years. These aren't hypothetical saas ideas. These are problems with real demand signals, quantifiable market gaps, and — critically — weak or nonexistent competition.

Let me show you what I found.

The Method: How I Separated Signal from Noise

Before I walk through the five ideas, you need to understand my filtering process. Because Reddit is a firehose of complaints, and most of them are worthless for building a business.

I used four filters:

Filter 1: Recurrence. A complaint appearing once is an anecdote. A complaint appearing dozens of times across multiple subreddits over multiple months is a market signal. I only kept complaints I found at least 15 times independently.

Filter 2: Willingness to pay. People love to complain about free things. I specifically looked for threads where users mentioned paying for existing tools that failed them, or explicitly said they'd pay for a solution. "I'd happily pay $50/month for something that just does X" is gold.

Filter 3: Failed alternatives. If someone complains and another user replies with a perfect solution, there's no gap. I looked for threads where the replies were either "yeah, I have the same problem" or suggestions that the original poster shot down because they didn't actually solve the core issue.

Filter 4: Buildability. Could a solo developer or small team actually build this with today's tools? I eliminated anything requiring massive datasets, regulatory moats, or enterprise sales cycles that would take years.

If you want a deeper framework for this kind of filtering, I've written about 12 filters that predict whether a SaaS idea is worth your time. But these four were enough to narrow 1,400 posts down to five clear opportunities.

Let's get into them.

Idea 1: The "Client Communication Trail" Tool for Freelancers and Agencies

Where I found it: r/freelance, r/webdev, r/graphic_design, r/agencies, r/smallbusiness

The complaint, in their words:

"Client approved the design in an email three weeks ago. Now they're saying they never approved it and want a full redesign for free. I have the email but it took me 45 minutes to find it buried in a thread."

This complaint appeared in various forms over 40 times. Freelancers and small agencies are drowning in a specific problem: client communication is scattered across email, Slack, text messages, Zoom calls, and project management tools. When a dispute arises — and it always does — they can't quickly produce a clear trail of what was agreed upon.

Why existing tools fail:

The replies in these threads are predictable. Someone suggests a project management tool like Basecamp or Monday. Someone else recommends getting everything in writing. A third person says "use a contract."

But the original posters push back every time. Project management tools don't aggregate communication from multiple channels. Contracts cover scope but not the hundreds of micro-decisions made during a project. And "get everything in writing" is advice, not a tool.

What they actually want is dead simple: a searchable, timestamped record of every client interaction across every channel, with the ability to tag key decisions and approvals.

The opportunity:

There are roughly 73 million freelancers in the US alone. Even the subset doing client work where approvals matter — designers, developers, consultants, marketers — is enormous. The adjacent agency market adds another layer.

I looked at every tool in this space. There are CRMs (too heavy, designed for sales pipelines). There are project management tools (don't aggregate external communication). There are email trackers (only cover one channel). Nobody is building a lightweight "decision trail" tool specifically for client-facing service providers.

Pricing potential: $15-30/month per user. Freelancers are price-sensitive, but they'll pay to avoid a single $3,000 dispute. Agencies would pay more.

What I'd build:

A tool that connects to Gmail, Outlook, Slack, and has a simple form for logging verbal agreements from calls. AI-powered tagging that automatically identifies approval language ("looks good," "go ahead," "approved"). A per-client timeline view. Export to PDF for disputes. That's the MVP.

Idea 2: Inventory Tracking for Very Small Physical Product Businesses

Where I found it: r/smallbusiness, r/Etsy, r/ecommerce, r/craftbusiness, r/flipping

The complaint, in their words:

"I sell handmade candles on Etsy and at local markets. I have maybe 40 SKUs. Every inventory tool I try is either designed for warehouses with 10,000 products or it's a spreadsheet template that breaks when I sneeze on it. I just need to know what I have, what I need to make, and what's selling."

This one hit me because of how emotional the posts were. These aren't people casually browsing for software. They're people who have tried five or six tools, gotten frustrated with all of them, and are posting as a last resort.

Why existing tools fail:

The inventory management space is massive, but it has a bizarre gap. On one end, you have enterprise tools like NetSuite and Fishbowl — absurdly complex, expensive, designed for operations teams. On the other end, you have spreadsheet templates and basic apps that lack multi-channel sync.

The middle ground — tools like inFlow, Sortly, or Craftybase — gets mentioned in replies, but the complaints about them are consistent: too many features they don't need, confusing setup, pricing that jumps once you connect a second sales channel.

The person selling 40 SKUs of handmade soap on Etsy and at two local farmers markets doesn't need demand forecasting algorithms. They need to scan a product, subtract one from inventory, and get an alert when they're running low on lavender oil.

The opportunity:

There are over 7 million active sellers on Etsy alone. Add Shopify micro-stores, farmers market vendors, craft fair sellers, and small-batch food producers, and you're looking at a market of tens of millions of people who manage physical inventory at a very small scale.

Search volume for "simple inventory app" and "inventory tracker for small business" is significant and growing. The keyword "Etsy inventory management" alone gets thousands of monthly searches with surprisingly low competition from purpose-built tools.

Pricing potential: $9-19/month. This audience won't pay $50/month, but they will pay $12/month for something that saves them two hours a week of spreadsheet wrestling. At scale, the math works beautifully.

What I'd build:

A mobile-first inventory app. Barcode/QR scanning. Etsy and Shopify integration (two channels, not twenty). Automatic low-stock alerts. A simple "production queue" that says "you need to make 15 more lavender candles this week." No dashboards with 47 metrics. No enterprise features. Radical simplicity as the product moat.

This is exactly the kind of boring SaaS idea that makes real money — unsexy, underserved, and sticky once someone starts using it.

Idea 3: The "Did Anyone Actually Read This?" Tool for Internal Documents

Where I found it: r/sysadmin, r/humanresources, r/compliance, r/managers, r/ITManagers

The complaint, in their words:

"We updated our security policy. Sent it to all 200 employees. Three months later, someone clicks a phishing link and says 'I didn't know we had a policy about that.' My boss asks me to prove people read it. I can't."

This complaint shows up constantly in IT, HR, and compliance subreddits. Organizations need employees to read and acknowledge internal documents — security policies, compliance updates, procedure changes, safety protocols — and they have no reliable way to track whether anyone actually did.

Why existing tools fail:

The current solutions are embarrassing. Companies email a PDF and ask people to reply "I've read it." They use Google Forms with a checkbox. They put documents in SharePoint and hope for the best. Some use learning management systems (LMS), but those are designed for courses, not document acknowledgment — they're expensive, complex, and hated by employees.

DocuSign and similar e-signature tools get mentioned, but they're designed for external contracts, not internal policy acknowledgment. The pricing model doesn't fit (per-envelope fees add up fast when you're sending to 200 employees monthly). And they lack the tracking and reporting that compliance officers need.

The opportunity:

Every company with more than 20 employees has this problem. Regulated industries — healthcare, finance, manufacturing, government — have it worst because they face actual fines for not being able to prove policy acknowledgment.

I found a few tools in this space: PolicyTech (now part of NAVEX Global), PowerDMS, and a handful of others. But they're all enterprise-priced ($5,000+ per year), require lengthy implementation, and target large organizations. The 50-person accounting firm that needs employees to acknowledge a new data handling policy has nothing.

"Policy management software" as a keyword has decent search volume, but the real opportunity is in the long-tail: "how to track if employees read a document," "employee policy acknowledgment tool," "compliance document tracking."

Pricing potential: $3-5 per employee per month, with a minimum of $49/month. A 50-person company pays $150-250/month. A 200-person company pays $600-1,000/month. These are B2B budgets that decision-makers can approve without a procurement process.

What I'd build:

Upload a document. Assign it to a group of employees. Each employee gets a link, reads the document (with scroll tracking and time-on-page to verify they didn't just click through), and clicks "I acknowledge." The admin gets a dashboard showing who has and hasn't acknowledged, with automatic reminder emails. Export reports for auditors.

That's it. No LMS features. No course builder. No quiz engine. Just: "Did they read it? Can I prove it?"

I track opportunities like this at SaasOpportunities — tools that solve a narrow, specific, painful problem for a clearly defined buyer.

Idea 4: Automated "Where Did My Money Go?" Reports for Subscription-Heavy Individuals

Where I found it: r/personalfinance, r/Frugal, r/ynab, r/budgeting, r/technology

The complaint, in their words:

"I just realized I've been paying for six different subscriptions I forgot about. Two of them were free trials I never cancelled. One was for a service that literally doesn't exist anymore but is still charging me $14.99/month. I feel like an idiot."

Subscription creep is a well-documented problem. The average American has 12 paid subscriptions. Many have more. And the friction of canceling is deliberately high — companies know that inertia is their best retention tool.

Why existing tools fail:

You're thinking: "Trim, Truebill (now Rocket Money), and a dozen other apps already do this." You're right. And the Reddit complaints are specifically about those tools.

The complaints fall into three categories:

  1. Privacy concerns. These apps require full bank account access via Plaid. A significant number of people — especially in tech-savvy subreddits — refuse to give a third-party app read access to their entire financial history.

  2. Aggressive upselling. Rocket Money's free tier is intentionally crippled. The app pushes premium constantly. Users feel like they're being manipulated by the very tool that's supposed to save them money.

  3. Inaccuracy. Multiple threads describe these tools miscategorizing charges, missing subscriptions, or flagging one-time purchases as recurring.

The gap isn't "subscription tracking." The gap is subscription tracking that doesn't require bank access.

The opportunity:

This is where it gets interesting. What if instead of connecting to your bank, the tool worked by forwarding your subscription confirmation emails to a dedicated inbox? Most subscriptions send monthly receipts or charge confirmations to your email. A tool that parsed those emails — without needing bank access — would catch most subscriptions while completely eliminating the privacy objection.

Search volume for "cancel unused subscriptions" and "find forgotten subscriptions" is massive. The privacy-focused angle is an underserved niche within this market.

Pricing potential: $3-5/month or $29-39/year. Ironic, yes — a subscription to manage subscriptions. But if it saves users $50+/month in forgotten charges, the ROI is obvious. Alternatively, a one-time purchase model could differentiate from the subscription-fatigued competitors.

What I'd build:

A tool with a dedicated email address (you@subtracker.com). Users forward subscription receipts or set up an auto-forward rule. The tool uses AI to parse receipt emails, extract the service name, amount, billing frequency, and renewal date. It builds a dashboard of all active subscriptions with total monthly cost. It sends alerts before renewals. No bank connection required.

The MVP is genuinely simple. Email parsing with an LLM is a solved problem. The hard part is marketing, but the privacy angle gives you a clear differentiator against Rocket Money's $100M+ marketing budget.

This is a case where understanding what users can't afford — or won't tolerate — from competitors reveals the real opportunity.

Idea 5: A "Did My Contractor Actually Show Up?" Verification Tool for Property Managers

Where I found it: r/propertymanagement, r/landlord, r/realestateinvesting, r/HOA

The complaint, in their words:

"I manage 23 units across three buildings. I'm paying a cleaning crew, a lawn service, and a handyman. I have no idea if they're actually showing up and doing the work unless a tenant complains. Last month I paid $400 for lawn service at a property and drove by to find the grass knee-high. When I confronted them, they said they did it. I have no proof either way."

This complaint resonated with me because of how specific and emotional it was — and how many property managers echoed the exact same frustration. Managing remote contractors when you can't physically be at every property is a genuine operational nightmare.

Why existing tools fail:

Property management software like Buildium, AppFolio, and Rent Manager handles leases, rent collection, and maintenance requests. But none of them solve the contractor verification problem. They can dispatch a work order, but they can't confirm the work was actually done.

Some property managers mentioned using GPS tracking apps, but contractors push back — they're independent workers, not employees, and they don't want to be tracked. Others mentioned requiring photos, but managing incoming photos via text message across dozens of jobs per week becomes its own administrative burden.

Field service management tools like Jobber and Housecall Pro are designed for the contractors themselves, not for the property managers who hire them. The incentive structure is backwards — the contractor has no motivation to adopt a tool that proves accountability to their client.

The opportunity:

There are approximately 300,000 property management companies in the US, managing roughly 44 million rental units. Even small landlords with 5-10 units hire contractors for maintenance, cleaning, and landscaping.

The tool doesn't need to be complex. It needs to make verification effortless for both sides.

Pricing potential: $29-79/month depending on number of properties and contractors. Property managers already budget for software — adding a $49/month tool that prevents even one $400 fraudulent invoice per quarter is an easy sell.

What I'd build:

A two-sided app. The property manager creates a job ("mow lawn at 123 Oak St, every Tuesday"). The contractor gets a link — no app download required, just a mobile web page. When they arrive, they take a geotagged, timestamped before-and-after photo through the tool. The property manager gets a notification with the photos and location verification.

Key insight from the Reddit threads: the tool has to be dead simple for contractors. If it requires an app download, account creation, or more than 60 seconds of effort, contractors won't use it. A simple link that opens a camera with automatic geotagging is the entire contractor-side experience.

This is a textbook industry-specific SaaS opportunity — narrow enough to avoid competition from horizontal platforms, but large enough to build a real business.

What These Five Ideas Have in Common

Looking at these five opportunities together, a pattern emerges that's worth naming.

None of them are technically impressive. There's no AI breakthrough required. No complex algorithm. No novel technology. Every single one could be built by a solo developer using Claude, Cursor, or similar AI coding tools in a matter of weeks.

The value isn't in the technology. It's in the specificity.

Each idea targets a clearly defined person with a clearly defined problem at a clearly defined moment of frustration. The freelancer who just lost a client dispute. The Etsy seller who just ran out of inventory at a craft fair. The IT manager who just got asked to prove policy compliance during an audit. The property manager who just paid for work that wasn't done.

These are what I call "rage moments" — the specific instant when someone is angry enough to search for a solution and motivated enough to pay for one. Building for rage moments is one of the most reliable paths to a profitable micro saas.

The other shared trait: all five ideas have what I'd call a "natural discovery channel." The freelancer tool spreads through freelancer communities. The inventory tool gets found through Etsy seller forums. The policy tool gets recommended by compliance consultants. You don't need a massive marketing budget because the communities where buyers congregate are well-defined and accessible. If you want to go deeper on this, I've written about SaaS products that essentially sell themselves through built-in distribution.

How to Take This Further

I've handed you five validated complaint patterns. But the real skill isn't finding these five — it's developing the ability to find them yourself, continuously.

Here's what I'd do if I were starting from scratch today:

Pick one of these five ideas. Spend three days in the relevant subreddits, not reading passively, but engaging. Ask follow-up questions. DM people who posted complaints. Find out exactly how much they're currently spending on workarounds, how often the problem occurs, and what they've already tried.

Then build the smallest possible version. Not a landing page — an actual working tool that solves the core problem for one person. Get it in front of five Reddit complainers and see if they'll use it. If three out of five keep using it after a week, you have something.

If you want a structured approach to this kind of rapid validation, the SaaS idea validation framework walks through the full process from complaint to paying customer.

The complaints are out there, posted fresh every single day. The question isn't whether profitable saas ideas exist on Reddit. They obviously do. The question is whether you'll spend the time to find them, filter them, and actually build something before the next person does.

Forty hours of reading. Five real opportunities. One of them could be your business.

Go find out which one.

Get notified of new posts

Subscribe to get our latest content by email.

Get notified when we publish new posts. Unsubscribe anytime.